In a scenario where the ripples in the world economy make their presence felt in the local markets, where every fluctuation in the global economy carries an impact no businesses can afford to stay insulated anymore, businesses would cease to be self sustaining if they do not look beyond the micro economy built around them. Today's entrepreneurs and small business managers need to understand the impact global business practices have on their trade. They need to acquire a perspective that makes them look at newer frontiers beyond just their dominion.